Cambodia business embraces Facebook advertising
With an average of 1,100 additions every day, a new user joins Facebook in Cambodia every two minutes, according to estimates from social media marketing and advertising agency Social Media Plus. Founder of Social Media Plus Anthony Galliano said more and more companies operating in Cambodia are realising the value of targeted marketing strategies through social media networks such as Facebook. While Social Media Plus estimates that nearly 80 per cent of Cambodian Facebook users are under the age of 34, local companies like Prasac Microfinance Institution use Facebook to segment their audience specific to their product offering. “For example, we have our credit product and lending activity, for those that use Facebook this would not be our target market,” said Khem David, marketing and corporate communications manager at Prasac. … “According to a survey we conducted in 2012 among Cambodian Facebook users, 68 per cent of them claimed to usually read adverts that they find interesting on Facebook,” Notin said. …
